Environmental Studies and Policy Collection.Communications and Mass Media Collection.Includes many cross-searchable databases covering most academic subjects and current events. Tips for using this collection are available in the Adam Matthew Digital Help Centre. Illustrated primary source documents portraying commercial tastes, consumer trends, domestic consumerism, and life and leisure in America, 1850-1950. Trade Catalogues and the American Home.The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. Documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. Brands include Kraft, Kodak, Oscar Mayer, and Pan Am. Corporate record of the history of modern advertising. Includes chronologies, ad images, and marketing reports for various industries, covering as late as 1989. Contains market research reports of Ernest Dichter, the mid-twentieth century’s foremost consumer analyst and market research pioneer, especially Motivational Research.
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